This course shows you step-by-step how to recruit, train, and manage ambassadors in a way that turns them into genuine brand advocates
You’ll learn how to design an application that attracts the right people, onboard them with clear expectations, keep them motivated with strategic meetings, and leverage their content so it consistently drives clients back to your studio.
Core Training Modules
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Ambassador Foundations – Learn how to set up your program the right way from day one. No guesswork, just proven steps.
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Application & Screening System – A step-by-step ready-to-use framework for choosing the right ambassadors who align with your brand and goals.
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Ambassador Kickoff Guide – How to onboard new ambassadors so they know what’s expected and are excited to represent your studio.
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Posting & Engagement Strategy – A simplified content system that keeps your ambassadors active without overwhelming them—or you.
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Troubleshooting & Red Flags – Know what to look out for so you can handle issues early and keep your program running smoothly.
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Resources Included
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Application template – Screens applicants in a way that filters for personality, commitment level, and alignment with your studio values. Saves you hours of back-and-forth by asking the right questions up front.
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Selection system – A tested framework that helps you confidently choose ambassadors who will represent your brand positively, rather than guessing or picking based on who “seems excited.”
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Contract & agreement package – A fully attorney-drafted, field-tested legal agreement that cost over $4,000 just to create (not counting 20+ years of real-world testing, tweaks, and battle-proofing). It protects you, your time, and your reputation while setting clear expectations for ambassadors so the relationship doesn’t sour later. This alone is worth well more than the course.
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Onboarding guide – Walks new ambassadors through exactly what to expect, what’s expected of them, and how to succeed in their role. Eliminates miscommunication and prevents early drop-offs.
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Content & posting roadmap – A done-for-you structure for what ambassadors should share, how often, and in what format so they’re building buzz without spamming or going off-brand.
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Engagement tracker – Keeps tabs on who’s following through and who’s slipping so you can spot patterns early and intervene before someone becomes dead weight.
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Incentive & reward system – A proven structure for rewarding ambassadors in ways that keep them motivated without draining your profits.
- Overview & Checklists: Stay on track with printable checklist for your ambassador process.
Ready to put all of this into action?
The Brand Ambassador Blueprint walks you step-by-step through building, training, and managing an ambassador team that markets for you. From applications to posting schedules to keeping your ambassadors engaged long-term, it’s all inside.